"Dick Fury" is no worse an idea than what Marvel did with Marcus Johnson, to be honest.
No it isn't, but that's not a very high standard by which to be judging an idea's merits.
And the big difference would be that the people who decided to introduce Marcus Johnson probably weren't looking at it from the standpoint of "is this a sound creative idea" so much as "let's market this sh*t!" Whereas Hasslehoff seems to legitimately believe that Dick Fury is a completely reasonable development.
But then again, no one has ever accused the Hoff of sound judgement:
Edited by Adam Wednesdays, 03 June 2012 - 02:34 AM.