26 replies to this topic

[Russell Sheath]

But is it any good?

I saw some GI Joe Retaliation footage yesterday and, whatever your thoughts on the original, this is looking really good.

The two most charismatic men in cinema, Dwayne 'The Rock' Johnson and Bruce Willis and it looks like they are taking steps to correct the things that irked fans in the first movie!

Mute ninjas with lips on their mask...I ask you!

I wrote a piece for Joe fan site Generals Joe and thought I'd share....

http://generalsjoes....reening-report/

[Sanjay]

I worked on it.

But I can't say anything apart from much better than the first one, Russell.

[Ron Mays Jr]

I worked on it.

But I can't say anything apart from much better than the first one, Russell.

Very nice, Sanjay. Will you be able to talk any more about your involvement once the film is released? A friend of mine who usually does museum installations helped design and build some sets in New Orleans. Retaliation really looks to be a clean slate. I'm excited about it.

[Arjan Dirkse]

I did like the trailer. Looks like it might be better than the first one.

[John Mosby]

GI Joe: Retaliation has been pulled from next month's schedule and won't debut until 2013...

http://www.impactonl...awol-until-2013

[Robert B]

GI Joe: Retaliation has been pulled from next month's schedule and won't debut until 2013...

http://www.impactonl...awol-until-2013

Wow, Sanjay must have really screwed something up!










(Just kidding, if you couldn't tell...)

[Sanjay]

I blame the differences in keys on the US and European keyboards - who knew that num lock was the 'delete entire project' button?


Thankfully I'm on another projects and this film has been behind me for a while. It certainly is good dumb fun though ...when it comes out.

[Martin Smith]

Can't see this delay being a good move, especially given all the merchandise is already coming out. Seems far too late in the day to be delaying it.

[John Mosby]

It is unusual that a film THISclose to release gets pulled with merchandise already in shops and adverts already playing.

Given the considerable costs (financial or otherwise) of doing this versus the costs of not doing this, I'm sure someone, somewhere made the decision that pulling the release was the lesser of two evils.

Which probably says something about the greater one.

[craggy]

on the plus side, it means that no-one will give a damn about buying wee tiny The Rock or wee tiny Bruce Willis, and maybe I'll be able to pick them up cheap. maybe?

edit: or Hasbro could just release a few waves of Viper repaints with different weapon combos...nah, we're not that lucky.

[steveuk]

When Paramount announced May 23 that it was moving G.I. Joe: Retaliation from its June 29 release date to March 2013, nostrils started to quiver throughout the industry.

The explanation the studio was selling — that it needed time to turn the sequel into a 3D spectacle — didn’t seem to pass the smell test. Why bump a $125 million-budgeted tentpole starring Dwayne Johnson and Bruce Willis five weeks before its scheduled release after launching a multimillion-dollar marketing campaign that included a pricey Super Bowl spot?

“They eat all of that money,” notes one prominent producer. “And when you yank a movie at the last minute, it does not send an encouraging signal.”

Paramount sources say studio chair Brad Grey and vice chair Rob Moore felt the expense was preferable to a duel with Sony’s Spider-Man reboot, out July 3.

“They looked at the landscape and realized they couldn’t compete,” agrees the producer in an appraisal shared by many executives and agents. Add to that the sinking of Universal’s $200 million-plus Battleship — another film based on a Hasbro property — and the potential downside looked especially distressing. So Paramount is adding 3D in hope of bolstering overseas box office and taking the opportunity to expand the role of Channing Tatum, whose stardom has grown thanks to The Vow and 21 Jump Street.

<SNIP>

http://www.hollywoodreporter.com/news/paramount-gi-joe-release-date-330504?amp=

So, they panicked? It's not just ambition/greed that prompted the move, it was fear.

EDIT:
WARNING: Spoilers in the full article.

[Dave Wallace]

But surely they've known that they would be going up against all those big movies for a long time now? It's such an odd decision.

[Paul F]

But surely they've known that they would be going up against all those big movies for a long time now? It's such an odd decision.

More theorizing:

Paramount's decision to move 'G.I Joe Retaliation' could be a no-win for the studio

Walk down the aisle of a grocery store, and you'll see products with the "G.I. Joe Retaliation" logo slapped on them. Hit the right toy store that didn't get the memo, and you'll see "G.I. Joe Retaliation" toys on the shelves. Drive around LA, and you'll see plenty of outdoor posters for the film. It looks like Paramount's got their sequel to the live-action "Rise Of Cobra" ready to go and on its way to theaters on June 29th.

That's not true, though. They've pushed the film to a March 29th, 2013 release, and the reason they gave last week when details started to break was that they wanted to make sure they had time to give the film a good 3D post-conversion.

This week, though, that cover story is starting to collapse, and a very different picture is emerging of a film in trouble, a director being pushed aside, and reshoots designed to radically alter the fate of at least one character. In an age where even the smallest details on a film seem to be known months ahead of release, I'm not sure how Paramount thought they were going to get away with a cover story as simple as "We like 3D," but it's apparent that they're going to have to contend with months of tough buzz instead, and their decision to move the film could be make or break and worth hundreds of millions of dollars to a studio that can't afford to throw away any money right now.


More at Link

[craggy]

DUKE's IN A COMA!

[Todd Gross]

DUKE's IN A COMA!

AGAIN?!?!

Wasn't he in one in the animated GI Joe movie from the 80s?


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[Martin Smith]

Channing Tatum (presumably) getting killed off was half the appeal of this film for me! Don't ruin it Paramount!

[Tonycal]

Channing Tatum (presumably) getting killed off was half the appeal of this film for me! Don't ruin it Paramount!

Haha same here! I just wrote an article about this. I got some hate mail from some Hardcore Channing Tatum fans.

[steveuk]

If 'Magic Mike' is a hit then you can expect him to end up with more screen time than The Rock.

[Johnny Henning]

I kinda wish WB had decided to move Dark Shadows to late September or mid October. It was much more a Halloween time, cold weather movie.

Release timing is something of an art that the studios sometimes ignore or don't prioritize enough.

[steveuk]

I kinda wish WB had decided to move Dark Shadows to late September or mid October. It was much more a Halloween time, cold weather movie.

Release timing is something of an art that the studios sometimes ignore or don't prioritize enough.

While I agree... is this in the right thread?